From an adventure in Norway to the fashion show in New York City.
We are looking for two camera operators.
Pamella Roland Spring 2027 · New York Fashion Week · Friday September 11, 2026 · Chelsea
Director of Photography: Tamara Susa · Producer: Stein Studios
This is all confidential.
"The rain will never ruin a day." By a guest.
The designer went to Norway. On a street in Trondheim somebody had strung a few hundred umbrellas between the buildings.
It was not raining. The umbrellas were not there for rain.
The sky is flat white. The cobbles are grey, the shopfronts are chalk, everybody is in black and navy. The only colour in the street is hanging twelve feet over their heads, backlit, glowing.
The whole country is the inspiration, not just the umbrellas. The light, the weather, the grey, and the colour people hang into it.
There are two kinds of umbrella in this story. One is black, you hold it, it keeps the weather off. The other is coloured, it hangs above the street, and it keeps nothing off anybody.
The collection came out of the second one.
On September 11 that canopy goes up again, indoors, over the runway. In Norway the umbrellas are the only colour in a grey street. On the runway they turn white and the clothes are the only colour in the room.
The colour comes out of the umbrellas and into the clothes. That is the film.
We made a film for Pamella Roland in February. It is eight and a half minutes. Below is an 85 second cut from it.
Three cameras.
Tamara is on a gimbal, roaming, staying with the designer. That leaves two.
Most of the day happens before the show. The venue going up, the scenics, the space, the models getting ready, testimonials, the making of it. That footage is what ties the room in Chelsea back to the street in Norway.
The show itself is fifteen minutes.
We get in early to set the tripod. Other media will be taking positions in the runway room and there is no negotiating a spot once it fills.
During the show B does not move. C moves.
END OF RUNWAY
+----------------+
[B-CAM] | Model Turn |
TRIPOD | Position |
LOCKED +----------------+
|
| RUNWAY [C-CAM]
| Roaming
|
+------+-------+
| Entrance |
+--------------+
|
[A-CAM] Tamara, gimbal
Indicative layout. Positions get confirmed once we have the venue plan.
These are current estimates.
| Time | |
|---|---|
| 10:00 | Crew call |
| 12:00 | Into the venue. Build, scenics, the empty room, models getting ready |
| 16:00 | Show |
| 16:30 | Show ends |
| 16:30 to 17:30 | Testimonials and offload |
| 18:00 | Done |
Your own kit. Camera, lenses, gimbal, tripod, cards, batteries.
Final delivery is 4K.
Tell us what camera and lenses you are bringing.
The finished film delivers in October as a six minute brand film plus a social edit.
Stein Studios · Stein Productions LLC